Found

Where gut health meets hypergrowth with Ben Goodwin from Olipop

Episode Summary

Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda brand to amass $200 million in gross sales just five years after their launch.

Episode Notes

Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda brand to amass $200 million in gross sales just five years after their launch.

They also talked about:

• How the team prioritizes access to the product in low-income areas and food deserts
• Fundraising and pitching to CPG investors
• The importance of health and wellness companies to do research to back up their products claims
• The key to changing consumer behavior

(0:00) Introduction and two truths and a lie

(2:12) Olipop introduction

(5:42) Researching the microbiome

(11:34) The industrial diet in America

(15:03) Transitioning from research to product development

(17:49) Product nostalgia and marketing

(20:29) Market share in the beverage industry

(23:26) Olipop’s 200 million dollar year

(25:44) Targeting food deserts

(27:36) Time management as CEO

(31:06) Fundraising and pitching investors

(33:32) What’s next

(36:03) Host commentary